Ecommerce marketing strategy: how online stores grow profitably
A simple framework for growing an online store with Shopping ads, paid social, email and SEO without wasting budget.
6 min read
Know your numbers first
Work out your average order value, profit margin and how much a customer spends over time. These tell you how much you can afford to pay for a sale.
Capture existing demand
Google Shopping and search ads reach people already looking for products like yours. A clean product feed with clear titles and good images makes a big difference.
Create new demand
Meta and TikTok ads put your products in front of people who aren't searching yet. Short videos showing the product in use usually work best.
Bring buyers back
Email, SMS and retargeting ads turn first-time buyers into repeat customers, which is often the cheapest growth you can get.
Build long-term traffic with SEO
Optimise category and product pages for the words shoppers use, and add helpful buying guides.
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