How to choose a digital marketing agency: 7 questions to ask
The questions to ask before hiring a marketing agency, and the red flags to watch for.
5 min read
1. What results have you achieved for businesses like mine?
Ask for case studies with real numbers in your industry or a similar one.
2. Who will actually work on my account?
Find out who does the day-to-day work and how often you'll speak with them.
3. How do you report results?
Good agencies report on leads, sales and cost per result, not just impressions and clicks.
4. Do I own my ad accounts and data?
You should always own your Google Ads, Meta and analytics accounts.
5. What does onboarding look like?
A clear first 30 days, with an audit, a strategy and a tracking setup, is a good sign.
6. What are the contract terms?
Check notice periods and what happens to your assets if you leave.
7. Red flags
Guaranteed rankings, vague reporting and long lock-in contracts are all reasons to be careful.
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