Meta Ads vs TikTok Ads: where should you spend your social budget?
How Meta and TikTok ads differ in audience, creative and results, and how to choose.
4 min read
Audience
Meta (Facebook and Instagram) reaches a broad range of ages. TikTok skews younger, but its audience keeps broadening.
Creative
TikTok rewards native, casual video that feels like a regular post. Meta works with video, images and carousels.
Targeting and tracking
Meta has mature targeting and conversion tracking. TikTok's tools are improving fast and work well for discovery.
How to choose
Start where your customers already spend time, test both with small budgets, and move spend to the one with the better cost per sale.
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