How to plan a social media content calendar that actually gets results
A step-by-step way to plan a month of social media content for your business, with post ideas that work.
5 min read
Start with goals
Decide what social media should do for you: build awareness, bring website visits, or get enquiries. Each goal needs different posts.
Choose content pillars
Pick three to five themes you'll post about again and again, such as tips, behind the scenes, customer results and offers.
Set a realistic rhythm
Posting three times a week consistently beats posting every day for two weeks and then stopping.
Repurpose your best ideas
One blog post can become a LinkedIn post, an Instagram carousel, a short video and an email.
Review monthly
Look at which posts got saves, shares, clicks and messages, and make more like them.
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