Rising ad costs were eating margin faster than revenue was growing, and creative was being refreshed reactively rather than on a testing cadence.
E-commerce 90-day initial engagement
Harlow & Finch (sample client)
Sample results shown for demonstration — replace with verified client outcomes before launch.
nBlended ROAS: +19% (sample)nCost per purchase: -17% (sample)nCreative win rate: 1 in 4 tests (sample)
Sample metrics — for demonstration only
Challenge
Rising ad costs were eating margin faster than revenue was growing, and creative was being refreshed reactively rather than on a testing cadence.
Strategy
Introduced a structured weekly creative testing process and rebuilt campaign structure around margin-adjusted ROAS targets instead of blended ROAS.
Execution
Execution ran over a 90-day initial engagement with weekly optimization checkpoints and a monthly strategy review.
“The team rebuilt our paid search from scratch and it showed within six weeks. Replace this with a real client quote before launch. Sample copy for demonstration only.”
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