CRM and lifecycle automation — lead scoring, nurture sequences and sales handoff — so marketing-generated leads don’t go cold in an inbox.
Service
Marketing Automation
CRM and lifecycle automation — lead scoring, nurture sequences and sales handoff — so marketing-generated leads don't go cold in an inbox.
The problem
Most teams either have no consistent process for this channel, or one person is running it alongside five other responsibilities.
Our approach
A dedicated specialist, a documented process, and weekly visibility into what's working — instead of a black box.
Best fit: Best fit for growth-stage and mid-market companies with an existing conversion path to test against.
What's included
- Deliverables
- CRM audit
- Lead scoring model
- Nurture sequence build
- Sales handoff workflow
KPIs we track
- KPIs
- Lead-to-opportunity rate
- Speed to first response
- Pipeline influenced
Typical timeline
Setup: 2–4 weeks. First optimization cycle: 30–60 days.
Pricing guidance
Sample pricing — from $2,500/mo management fee, ad spend separate.
FAQ
Questions about this service
Yes — 30 days' written notice after the initial term, no long-term lock-in.
No agency can honestly guarantee a specific number given the variables outside our control (market, product, pricing). What we commit to contractually is process, transparency and response time.
Most engagements combine a flat monthly management fee with ad spend paid directly to the platforms — we never mark up media spend. Project-based work (a website build, a one-time audit) is quoted flat.
Paid channels typically show early signal within 2–4 weeks and a stable trend by day 60–90. SEO and content take longer — usually 4–6 months for meaningful organic movement.
Ready to see what a documented process does for your pipeline?
A 30-minute call — no deck, no pressure. We'll tell you honestly whether we're a fit.