Process
Process
A closer look at how every engagement runs, from discovery to scale.
The process
Eight steps, repeated every cycle.
01
Discover
A working session to understand your business, goals and constraints.
Who: You + your account lead
Deliverable: Discovery brief
Timeframe: Week 1
02
Research
Market, competitor and channel research to find where the opportunity actually is.
Who: Strategy team
Deliverable: Research summary
Timeframe: Week 1–2
03
Strategize
A written plan: channels, budget allocation, targets and how we'll measure them.
Who: Strategy team
Deliverable: Strategy document
Timeframe: Week 2–3
04
Build
Tracking, campaigns, content and creative get built against the plan.
Who: Channel specialists
Deliverable: Live tracking + assets
Timeframe: Week 3–4
05
Launch
Phased go-live so we can catch issues before full budget commits.
Who: Channel specialists
Deliverable: Live campaigns
Timeframe: Week 4
06
Optimize
Weekly review and adjustment based on real performance data.
Who: Account lead
Deliverable: Weekly optimization log
Timeframe: Ongoing
07
Report
A monthly written report plus a live call to walk through it.
Who: Account lead
Deliverable: Monthly report
Timeframe: Monthly
08
Scale
Budget and scope expand into what's proven to work.
Who: You + strategy team
Deliverable: Updated plan
Timeframe: Quarterly
Ready to see what a documented process does for your pipeline?
A 30-minute call — no deck, no pressure. We'll tell you honestly whether we're a fit.